Driven by strategic investments, innovative solutions, and a relentless commitment to excellence in every aspect of our operations.
Sunray’s growth
Year after year Sunray continues to climb the ranks of Hotelier Magazine’s Top 50 Hotel Companies. Climbing from #35 in 2015 to #27 in 2016, on to #22 in 2017. Today Sunray Group owns and manages 70+ hotels across Canada with locations in Ontario, Quebec and Newfoundland, Western Canada and the USA. Sunray’s portfolio is ever increasing in 2014 the company almost doubled its portfolio size from 11 hotel properties to 21. Sunray has continued this growth strategy with the addition of 34 assets from 2014 to 2020. Sunray also owns and operates a portfolio of gas stations and multi-unit retail centers.
Total number
of properties
Hôtels
2006
2009
2012
2013
2014
2015
2016
2017
2018
2020
Our principal strategies
Sunray Group has an impeccable track record by continually growing revenues in the form of positive
cashflow, passive income as well as seeing healthy capital appreciation of property-values across the
portfolio.
Strategic acquisitions of under utilized assets with significant re-positioning opportunities.
Location based strategy; majority of Sunray assets are located across major highways and urban centres.
Strong executive team with foresight and experience to manage and operate multiple businesses in a cost-efficient manner to maximize profits.
Ability, vision and experience to re-structure and micro-manage under performing assets to deliver maximum positive returns.
Adding value
Sunray Group has an impeccable track record of continually growing revenues and realizing capital appreciation of property values across the portfolio. After our team of experts performs rigorous due diligence and conducts market feasibility studies, they narrow down investment opportunities and select the best properties. The analysis includes factors such as market penetration, demographics, location, competitive set, opportunity for growth, brand strategies, and detailed cost analysis. In each case, our team creates a redevelopment plan tailored to the opportunity. Unique situations call for unique solutions and Sunray Group strives to push boundaries and think outside of typical industry standards. The end result is a well-run business and investment built on solid metrics.
Acquisition Pipeline
Strategic roadmap guiding our company’s growth through targeted acquisitions.
Access to and Aggressively Manage
Optimize efficiency and drive sustainable growth.
Focused Approach to Redevelopment/ Capital Investment
Ensures efficient allocation of resources, maximizing returns and revitalizing communities.
Focused Approach to Operations
Streamlined processes, heightened efficiency, and enhanced productivity across all facets of our business.
Prudent Divestitures
We strategically optimize our portfolio, unlocking value and reinforcing our commitment to long-term financial stability.
Above Average Returns
Driven by meticulous research, calculated risk management, and a dedication to delivering exceptional value to our stakeholders.
Strong Brand Relationships
Cultivated through transparent communication, mutual trust, and a commitment to delivering unparalleled value, fostering enduring partnerships built on mutual respect and shared success.
Buying Power
Our extensive network and strategic alliances, we leverage our buying power to negotiate favourable terms, secure competitive pricing, and drive cost efficiencies across our operations.
Successful business model
After our team of experts performs a rigorous and systemized search; we conduct market feasibility studies in order to narrow down company opportunities and select properties based on very specific criteria. The analysis includes factors such as market penetration, demographics, location, competitive set, opportunity for growth, brand strategies, detailed cost analysis and maximizing asset and land values.
01
Acquire strategic properties and portfolios
We strategically acquire properties and portfolios that align with our vision and goals, leveraging our expertise to enhance value and capitalize on lucrative opportunities in the market.
02
Apply operating model to enhance NOI
We apply our proven operating model to optimize Net Operating Income (NOI), implementing efficiency measures and strategic initiatives to maximize revenue and minimize expenses, thereby driving sustained profitability.
03
Invest capital for maximum returns
We strategically invest capital to generate maximum returns, meticulously analyzing opportunities and deploying resources in ventures with the highest potential for profitability and growth.
04
Divest non-core properties to internal growth
We fuel internal growth initiatives, reallocating resources towards our core assets to optimize portfolio performance and drive long-term value creation.
Our approach
Our Strategic Portfolio Management Approach
At Sunray Group, we understand the critical importance of thorough due diligence in every aspect of our operations. Whether it’s acquiring new properties, entering partnerships, or implementing strategic initiatives, our commitment to excellence starts with comprehensive research and analysis. Here’s how we ensure success through our rigorous due diligence process:
The Sunray Standard
Improve balance sheet liquidity
We aim to improve balance sheet liquidity through strategic financial management and optimized asset allocation.
Brand Management
Aggressively manage the brands to minimize non-accretive capital requirements
Aggressively manage debt
We are committed to aggressively managing debt through prudent financial strategies and proactive risk mitigation measures.
Asset Management
Our Leverage Asset Management team will deploy capital expenditures to achieve optimized return.
Value Added
Improve value of real estate through active revenue and cost management.
Target market share across all hotels
Minimum flow-through to boost bottom-line performance
Hotel Properties
Our signature strength
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